Pan American Coffee Co.

Cafe El Morro 

Cafe Aroma Espresso

Cafe Aroma Select Line

Pan American Coffee Company was started in 1961 by Cuban-American immigrant, Rogelio Montes de Oca, who sought to recreate the distinct taste of Cuban espresso in his newly adopted hometown of Hoboken, New Jersey. His journey began by selling home roasted coffee door to door, supplying restaurants and cafés throughout the Greater New York area and eventually entering the retail market with our family brands as well as private label for major retailers nationwide. Our carefully curated brands including Café Aroma, Café El Morro, Café El Coqui, Aroma Select, and Save Smart maintain tradition as rich as their flavor. Created for our neighbors and friends it’s our pleasure to supply some of the best coffees from across the globe, from our family to yours. 