Millie's Sipping Broth

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Stay Warm and Satisfied with a Fresh Cup of Millie's Sipping Broth - A Snacking-Broth created by a teacher looking for a smarter snack option.


Innovative Format: First-to-market steepable® broth bags offer everyday use convenience for home, office, and travel, catering to the growing wellness trend​​. Consumed as part of a daily routine, like any hot drink.

Customer Value: Exceptional price-to-fluid-ounce at $0.06/oz, significantly more affordable than premium pre-made broths​.

Incremental Value: Drives 100% incremental sales without cannibalizing existing products, increasing foot traffic from the Gen Z demographic; increases sales during soup season by 2–3x with promotions​.

Supports Retailer Strategy: Aligns with goals to maximize on-shelf availability (OSA), deliver innovative, margin-accretive items, and prioritize clean merchandising​.

Proven Demand: Top-selling vegetable broth on Amazon; established presence in national retailers like Walmart, Wegman’s and Schnuck’s​ (including Spartan Nash, Jewel-Osco, & Busch’s)

Revitalizing the Category: Canned soup ($) has decreased -5% from 2020 to 2023, with volume down -25% in the same period. Consumers are craving more adventurous and specialized options, and brands that deliver on that, like Millie’s, are reaping the rewards. Also is helping consumers on glp-1 who are looking to calm side effects or are looking for savory protein add-ons.

New & Unique Format: Individual servings of fresh broth in a familiar tea bag – all natural and real ingredients.  Easy to distribute

Incremental Value and Cost Effective: Drives 100% incremental use without cannibalizing existing products Similar cost to a k-cup or a premium tea

Broad Lifestyle & Wellness Fit: Alignment with growing trends in functional, better-for-you, and plant-based products. Vegan, Gluten Free, Keto Friendly, Kosher & GLP-1 Aligned – all demographics

On-Trend Flavors: Popular comfort foods from around the world

Sustainable: no string and tag, recycled packaging, plant-based, no water, less waste - 3 year shelf life

Variety of Settings: Pantry, restaurant, coffee/tea service, hotel, lounge, breakroom, mini/micro market, catering, cafe, vending, healthcare facilities, cafeterias

Millie's Sipping Broth brings a differentiated experience to the soup/bouillon category.  Millie's is delivered in a tea bag and is made fresh every time, ultra portable with all real ingredients.  We were first to market with this unique package, format and use for broth (sofi Gold Award- Outstanding Hot Beverage).  

Millie's is a breakthrough idea for the category- turn high quality soup/broth into a daily-consumed drinkable product, rather than a once in a while cooking product. The innovative format of our product and the very low cost per serving (compared to bone broth) delivers a constant demand from dedicated customers.  Functional benefits include - probiotics, anxiety, stress & weight control.

Our product was the only soup/broth marketed to Weight Watchers 4.5 million members on their website and is consistently the best selling vegetable broth on Amazon.com.  

Millie's matzah ball soup was loved by her whole family.  Her daughter Lori, a grade school teacher, needed a quick pick-me-up between classes.  So she thought, "what if I could make a hot savory beverage that tasted like mom's soup in a cup whenever I want?"

Lori made a steepable™ boquet garni ( a French method of making a soup broth). It was made of small batches of real plant-based ingredients: whole vegetables, herbs and spices - no meat.  She then put it in a broth tea bag and all the teachers in the break room loved it. An idea was born! The original steepable® sipping broth in a tea bag.

With the help of her husband she named it after her mom Millie, then launched the idea on Kickstarter in 2014. Shortly after that successful campaign,  Millie's Sipping Broth™ hit the market later sold at the Pike Place Market in Seattle, Washington.  In 2017 it became the first broth to ever win a sofi Award for outstanding hot beverage of the year at the Fancy Food Show and got the attention of the world -now with over 20,000 social media fans and millions of cups of broth served since the first one was made in Lori's kitchen in Bellevue, Washington. 

Millie's Sipping Broth is a snacking broth and is used daily like a beverage for health and wellness, but can also be used as an ingredient in cooking, seasoning for vegetables and grilling, flavor enhancer for rice and beans, and even an infuser for making cocktails. We have bi-coastal production facilities with very high production capabilities.  Each facility is SQF level 2 certified and registered with many certification and 3rd party audit agencies.