The pandemic propelled e-commerce activity faster than the industry imagined, making a viable e-commerce strategy indispensable for brands and retailers. But what is the future of e-commerce? How will the economic downturn impact it?
During this panel discussion, industry experts from Walgreens, Allume Group, Market Performance Group, and Omnicom Commerce Group give the inside scoop on today’s e-commerce landscape and where opportunities lie in the future for businesses in the CPG retail industry.
What you’ll learn:
- Understanding today’s e-commerce mindset
- Where e-commerce is heading
- Best practices and strategies for driving e-commerce sales
- How and why you need to think digital first
Who you’ll hear from:
- Andrea K. Leigh, Founder & CEO, Allume Group
- Bryan Gildenberg, SVP of Commerce, Omnicom Commerce Group
- Janae Pasquinelli, Senior Director, Digital Merchandising, Walgreens
- Rachel Tetreault, Executive Vice President, eCommerce & Omnichannel, Market Performance Group