Tag: Stock-Keeping Unit

SKU Reduction An illustration of a downward white arrow pointing over a simplified shelf filled with rectangular objects, illustrating a sku reduction across stock or inventory. The background is a solid red color, emphasizing the concept of decrease or loss.

More With Less: How SKU Reduction Can Drive Category Volume

One of the most common trends of the last 30 years of CPG marketing has been SKU proliferation. Discover why this trend is coming to an end. 

/ January 19, 2023