Tag: Small Business
How Crafted Enables CPG Brands to Create User-Generated Content at Scale
The platform provides a turnkey solution for emerging brands looking to drive more store traffic via social media
Maximizing Your Trade Show Success: A Post-Exhibition Game Plan for CPG Brands
A guide to post-event follow up to maximize your chances of success at retail
RangeMe ‘Brings the Food Show’ to Maddie’s Market
The independent retailer will list products from a dozen new food and CPG brands from its recent sourcing campaign
How to Influence Retail Buyers with ‘CPG Marketing Magic’
A step-by-step journey on how to leverage the power of strategic marketing to get your products onto retail shelves.
Creating a Killer Press Kit for Your Brand
A well-crafted press kit can help your CPG brand get the media coverage it deserves.
Want to Build Long-Term Retail Partnerships? Try Holistic Negotiations
Negotiations shouldn’t be about winning, but about creating mutual value
Pivoting for Success: How One Startup Food Brand Drove Rapid Growth by Being Quick on its Feet
Launched in 2021, the food brand has already landed deals with Walmart, Sam’s Club, QVC and Sysco. Here's how they did it.
Six Questions for Success at Your Next Buyer Meeting
Here’s the information you need to provide retail buyers to convince them to work with your brand
Three Pitches. Three Major Retail Wins: Here’s How Clean Age Did it With ECRM & RangeMe
Personal care brand Clean Age discusses how they landed deals with Walmart, Kroger, and Rite Aid.
Three of Four Meetings Fail. Here’s How to Make Yours a Success
CPG veteran and author Dan Mack shares how to get more done with fewer meetings.