Tag: marketing
ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend
The intricacies of ROI, conversions, loyalty, and how they shape the success of your CPG marketing efforts.
Unlocking the Secrets to Effective CPG Advertising that Delivers Results
Learn the different types of advertising, why they’re important, and the secrets of getting the attention of top retail buyers.
Behind the Scenes of a Professional Product Photo Shoot
A photographer and brand-owner walk through the process from ideation to finished images
Marketing Strategies that Will Make Your Products Fly Off the Shelves
How to catch the eye of retail buyers and propel your inventory off retail shelves and into shoppers' baskets.
How to Influence Retail Buyers with ‘CPG Marketing Magic’
A step-by-step journey on how to leverage the power of strategic marketing to get your products onto retail shelves.
There’s No Business Like Show Business for Emerging Brands
Product placement in movies and TV can drive blockbuster sales for brands. Here’s how to get your products in the spotlight!
Creating a Killer Press Kit for Your Brand
A well-crafted press kit can help your CPG brand get the media coverage it deserves.
Building a Customer Retention Strategy
Foodbevy shares why retaining existing customers before attracting new customers is the best way to grow your CPG business.
Why Typical Store Locators Are Falling Off the Map
CPG brands can utilize actionable store locators to improve the consumer shopping experience while optimizing performance marketing efforts.
How to Market Your Brand During a Recession
Recent trends suggest an economic slowdown is near. Recession-proof your brand with the following marketing best practices.