Tag: manufacturer
Supplier Spotlight: How the Pie King is baking up new opportunities
Baking under the Pie King name now for more than 15 years, the Lancaster Pie King sells fresh, all natural pies to individuals, restaurants and other commercial markets.
Getting Discovered: 5 Qualities of a Great Product Profile
Product information comes in numerous shapes and sizes--your website, your pricing sheet, your sales deck…all of these sources house information you want to get in the hands of retail buyers.
CPG: Capturing Hearts One Product at a Time
CPG, consumer packaged goods, may not resonate the same for all of us, but we can’t say we haven’t been exposed to it. Anytime you make a purchase at a store? Yup, that’s CPG.
The Trouble with Labels–Are Certifications Right For Me?
Labeling a product with a specialty designation can be great. And as entrepreneurs with innovative products, I’m guessing you’ve looked into the different certifications, qualifications, and other –ations your product might bear.
The Explosion of Natural and Organic
Natural and specialty is now integrated into the mainstream shopper experience, and the access to it for every family is hugely exciting.
What’s in a Name? (Part 2)
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
What’s in a Name? (Part 1)
What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.
Cutting it in the Kitchen—and in CPG (Part I)
When I’m not engrossed in the latest CPG news, digging into recent trends, or exploring the shelves of my local grocery store to see what new products are making people ooooh and ahhhh...
Transparency Builds B2C Brand Trust
Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.
Online and In-Person? It’s Only Logical.
Together, RangeMe and Urban Expositions are taking matters into their own hands to put new product discovery power in your hands.