Tag: Entrepreneurship
What’s in a Name? (Part 1)
What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.
Engage Shoppers with Omnichannel Personalization (Part 1)
The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.
Cutting it in the Kitchen—and in CPG (Part 2)
Last time we spoke, I was telling you all about how there are so many similarities between cooking basics and new product development. Don’t believe me?
Cutting it in the Kitchen—and in CPG (Part I)
When I’m not engrossed in the latest CPG news, digging into recent trends, or exploring the shelves of my local grocery store to see what new products are making people ooooh and ahhhh...
Forward, Together
For retail buyers, trade shows are an important part of their product discovery mix, a place they can go and meet the suppliers face-to-face, touch, feel, try, and even taste these products.
Whose Dinner is It? Convenient Meal Delivery Services vs. Retailers
Convenience is key for today’s consumers, and retailers are recognising and responding to this in the form of online delivery, and fresh, ready-made meals.
Online and In-Person? It’s Only Logical.
Together, RangeMe and Urban Expositions are taking matters into their own hands to put new product discovery power in your hands.
If the Price Isn’t Right
What’s an innovator to do if your product is already out there, and the price is…wrong?
The Price is (Hopefully) Right
Pricing a new product may be one of the trickiest endeavors you encounter when bringing a new product to market.
How Local Products Attract Happy, Loyal Shoppers (Part 2)
This year, retailers should build strategic relationships with local product suppliers to capitalize on the growing “buy local” movement.