Tag: cpg
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Walgreens: Driving ‘Innovative Convenience,’ Localized Healthcare & Elevated Assortments
An exclusive Q&A with Robert Tompkins, GVP & General Merchandise Manager, Walgreens
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How to Influence Retail Buyers with ‘CPG Marketing Magic’
A step-by-step journey on how to leverage the power of strategic marketing to get your products onto retail shelves.
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There’s No Business Like Show Business for Emerging Brands
Product placement in movies and TV can drive blockbuster sales for brands. Here’s how to get your products in the spotlight!
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Creating Consistent Social Media Content for Your CPG Brand
A quick guide to keeping your audience engaged while reducing digital marketing overwhelm
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What Retailers and Brands Should Look for in a Nonprofit Partner
Choosing the right nonprofit to work with is not easy – here are five qualities an ideal nonprofit partner should have
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Creating a Killer Press Kit for Your Brand
A well-crafted press kit can help your CPG brand get the media coverage it deserves.
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Want to Build Long-Term Retail Partnerships? Try Holistic Negotiations
Negotiations shouldn’t be about winning, but about creating mutual value
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5 Reasons Why a Buyer Says “No” to Your Product (And How to Change It to a “Yes!”)
There are many reasons why a buyer says no to your product line. Here are 5 reasons why a buyer says no, and how you can craft a rebuttal.
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Six Questions for Success at Your Next Buyer Meeting
Here’s the information you need to provide retail buyers to convince them to work with your brand
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From the Outback to Retail Shelves: Kakadu Kickers Shows KeHE Australia’s Best Kept Secret
Learn how Kakadu Kickers, an immunity shot made from the Kakadu Plum, landed a partnership with KeHE Distributors through RangeMe.