Tag: cpg
The Latest Consumer Buzz About Sports Nutrition Products
Social listening trends and insights in the sports nutrition category from Brightfield Group
Walgreens: Driving ‘Innovative Convenience,’ Localized Healthcare & Elevated Assortments
An exclusive Q&A with Robert Tompkins, GVP & General Merchandise Manager, Walgreens
How to Influence Retail Buyers with ‘CPG Marketing Magic’
A step-by-step journey on how to leverage the power of strategic marketing to get your products onto retail shelves.
There’s No Business Like Show Business for Emerging Brands
Product placement in movies and TV can drive blockbuster sales for brands. Here’s how to get your products in the spotlight!
Creating Consistent Social Media Content for Your CPG Brand
A quick guide to keeping your audience engaged while reducing digital marketing overwhelm
What Retailers and Brands Should Look for in a Nonprofit Partner
Choosing the right nonprofit to work with is not easy – here are five qualities an ideal nonprofit partner should have
Creating a Killer Press Kit for Your Brand
A well-crafted press kit can help your CPG brand get the media coverage it deserves.
Want to Build Long-Term Retail Partnerships? Try Holistic Negotiations
Negotiations shouldn’t be about winning, but about creating mutual value
5 Reasons Why a Buyer Says “No” to Your Product (And How to Change It to a “Yes!”)
There are many reasons why a buyer says no to your product line. Here are 5 reasons why a buyer says no, and how you can craft a rebuttal.
Six Questions for Success at Your Next Buyer Meeting
Here’s the information you need to provide retail buyers to convince them to work with your brand