Tag: cpg
5 Effective Strategies for Landing New Retail Accounts in Q4
Retail buyers are extremely busy during the fourth quarter. Make sure you only pitch what’s seasonally relevant.
Optimizing Packaging for Consumer Appeal and a Positive User Experience
By applying your brand story creatively and ensuring a positive user experience, you can optimize your packaging for maximum impact.
The Power of Your Brain Trust
The smartest person in the room – is always the room.
Q&A: Jake White, VP of Merchandising, Consumer Health and Wellness, CVS Health
CVS aims to be the ‘front door to healthcare’ in America. Here’s how they are making it happen.
Ethical Sourcing Storytelling: Why it’s Important for Retailers and Brands
Brands that ethically source their ingredients and products often gain loyal customers who appreciate their values.
Why Independent Retailers Are the Opportunity Emerging Brands Need
Smaller, community-based retailers are a great way for emerging brands to build a solid foundation for growth
How to Get Product Placement in Movies and TV
Filmmakers and TV producers give priority to products that align with the narrative, characters, and overall aesthetic of the project
Branding that Breaks Through the Clutter and Tells Your Unique Story
Branding is about creating an emotional connection with your target audience and conveying the value proposition of your product
Mastering the Three Pillars of A Successful CPG Business
Marketing, sales and financial management are the foundations of a successful consumer packaged goods brand
How Dr.PAWPAW Lands Major Retail Accounts at its ECRM Meetings
Co-Founders Pauline & Johnny Paterson discuss how they prepare for, execute and follow up from buyer meetings.