Tag: cpg
10 Ways Small Businesses Can Prepare for Black Friday Success
The good news is there’s still enough time for your small business to prepare well, stand out and sell in time for this fast and furious weekend of sales.
What Millennials Want From Consumer Goods
To win the hearts and minds (and wallets) of Millennial consumers, reflect their mindset by showing how your company is innovative, ethical and transparent.
Baby, Mine (Part 2 of 2)
I’m fascinated by the sheer number of products available for babies these days and I’m even more intrigued by some of the trends I see emerging among baby CPG these days.
5 Reasons Why a Buyer Says Yes to One Product Over Another
If their customers are asking for a certain product, a buyer will do what it takes to add it to their product assortment because they know their customers will buy.
9 Ways to Sell More This Halloween
Marking the beginning of the most profitable period of the year, Halloween spending is expected to reach a whopping $8.4 billion in 2016, the highest level in 11 years.
Baby, Mine (Part 1 of 2)
The baby care market is expected to hit $66.8 billion in sales by 2017—that’s next year! And likely, organic and natural products will account for a significant chunk of that sales pie.
Category Reviews—To Know Them is to Use Them
For retailers, conducting category reviews is an essential part of doing successful business.
[Video] Getting Brands Discovered: Interview with Business Rockstars
Earlier this month, I had the pleasure of sitting down with Mark Lack of Business Rockstars to chat about our journey.
Demystifying Product Standards: How These Can Impact Your Business
In order to sell products that meet the changing attitudes of their customers, retailers are taking a firm stance on the type and quality of products they sell in their stores. And that translates into their product standards.
Organic Circle in Brooklyn Takes Probiotics to a Whole New Level
In the wellness world, probiotics seem to be everywhere these days. That is because medical professionals are realizing that a person's microbiome plays a very direct role in that person's overall health.