Tag: cpg
Find your niche among the masses: Niche Marketing for emerging brands
Discover how niche marketing might be the best marketing route for a growing brand to make every dollar count and every effort shine.
Email Marketing Services for Growing Brands
There are a lot of different email marketing services out there. Here are a few of the best email marketing tools to fit any growing brand.
E-Commerce Explosion Revamps Retail
The 2020s will be a digital decade for retail because the COVID-19 pandemic catapulted global e-commerce into the future to bring the shopping mall to us.
How the ‘Mask Factor’ Is Changing the Face of Beauty
Although consumers are kissing lipstick goodbye for now, eye makeup is zooming in as the must-have “above the mask” beauty products for trip-conscious shoppers, giving supermarkets a brilliant opportunity to shine and sparkle in the retail beauty landscape.
How COVID-19 Changed Retail
The pandemic has forced businesses to overhaul 2020 plans. See what major trends companies need to consider as they revise business strategies and assortments.
Digital Marketing: 5 Steps to Get You Started
Learn the basic principals on how to build out your brand's digital marketing strategy to increase your visibility and attract more customers.
As E-Commerce Soars, So Do Product Returns
How can the retail supply chains re-engineer their returns process to prepare for the flood of returns and keep operations running smoothly?
‘Back to School Blues’ Takes on a New Meaning in 2020
A radically upended retail climate triggered by the ongoing pandemic has produced a season of uncertainty for the industry’s second-biggest sales cycle, when trepidation and thriftiness will both reign supreme.
Selling Your Products to Retailers vs Consumers
Selling your brand to retailers and consumers has its similarities and differences. See these 6 sales strategies on how to sell your products to each group.
Supplier Spotlight: LifeBotanica breathes new life into a major retailer
Learn how this health and wellness brand expanded from Europe to the United States and grabbed the interest of an established pharmacy on RangeMe.