Tag: cpg
How to Achieve Product Certification and Why it Matters
Learn how your brand can stand out to retail buyers and consumers by getting your products certified by industry-recognized organizations.
Goal Setting Strategies for Brands Wanting a Successful 2021
Goals provide a benchmark for measuring your brand's success. Check out these 5 steps you can take when setting business goals in 2021.
Looking Ahead to a New Year
As we wrap up 2020, here are the consumer packaged goods trends I'm excited to see grow in 2021. The common thread? Health and wellness.
Supplier Spotlight: Wellness unicorn, HealthyLine, lands a deal with ShopHQ
Discover how this FDA approved health and wellness brand leveraged RangeMe to land a deal with a prominent online retailer.
DIY or Broker–How to Decide When it is the Right Time to Bring on a Rep
When launching a new business with the intention of selling products, there are many things to consider–including when to bring on a broker.
3 Things About CPG I’m Grateful For This Year
2020 has been a difficult year but there is still so much to be thankful for, and for me, it's the consumer packaged goods industry.
Promotion Planning 101: Prepare Your Brand For Successful Sales in 2021
Promotions require more than just discounting a product. Read on for 3 tips on how to plan a winning sale strategy in the new year.
Brand Secrets #2: How to Gain a Strategic Advantage as a Category Leader
Become a category leader by following these steps to stay ahead of the competition and stand out on retail shelves.
2020 Holiday Shopping Evolves from a Sprint to a Marathon
Consumers and companies are shifting their holiday habits this year to protect their physical and fiscal health due to COVID-19.
Reach New Customers With Strategic Co-Marketing Partnerships
Learn how co-marketing partnerships could be the right next step for your brand to reach new customers and be a chance to try something new.