Tag: cpg industry
Goal Setting Strategies for Brands Wanting a Successful 2021
Goals provide a benchmark for measuring your brand's success. Check out these 5 steps you can take when setting business goals in 2021.
Supplier Spotlight: Wellness unicorn, HealthyLine, lands a deal with ShopHQ
Discover how this FDA approved health and wellness brand leveraged RangeMe to land a deal with a prominent online retailer.
3 Things About CPG I’m Grateful For This Year
2020 has been a difficult year but there is still so much to be thankful for, and for me, it's the consumer packaged goods industry.
Email Marketing Services for Growing Brands
There are a lot of different email marketing services out there. Here are a few of the best email marketing tools to fit any growing brand.
E-Commerce Explosion Revamps Retail
The 2020s will be a digital decade for retail because the COVID-19 pandemic catapulted global e-commerce into the future to bring the shopping mall to us.
How the ‘Mask Factor’ Is Changing the Face of Beauty
Although consumers are kissing lipstick goodbye for now, eye makeup is zooming in as the must-have “above the mask” beauty products for trip-conscious shoppers, giving supermarkets a brilliant opportunity to shine and sparkle in the retail beauty landscape.
‘Back to School Blues’ Takes on a New Meaning in 2020
A radically upended retail climate triggered by the ongoing pandemic has produced a season of uncertainty for the industry’s second-biggest sales cycle, when trepidation and thriftiness will both reign supreme.
Supplier Spotlight: LifeBotanica breathes new life into a major retailer
Learn how this health and wellness brand expanded from Europe to the United States and grabbed the interest of an established pharmacy on RangeMe.
Pondering the Pandemic-Driven Changes in a Grocery-Gone-Wild World
Stepping back for a midsummer moment to contemplate the pace of transformation in the past four months is nothing short of incredulous. The big question: What comes next?
Grow Your CPG Brand With a Joint Sales and Marketing Strategy
Learn how to create a cohesive marketing and sales strategy and why it's important in getting your CPG products into the hands of retailers and customers.