Tag: consumer packaged goods
3 Things About CPG I’m Grateful For This Year
2020 has been a difficult year but there is still so much to be thankful for, and for me, it's the consumer packaged goods industry.
Promotion Planning 101: Prepare Your Brand For Successful Sales in 2021
Promotions require more than just discounting a product. Read on for 3 tips on how to plan a winning sale strategy in the new year.
Brand Secrets #2: How to Gain a Strategic Advantage as a Category Leader
Become a category leader by following these steps to stay ahead of the competition and stand out on retail shelves.
2020 Holiday Shopping Evolves from a Sprint to a Marathon
Consumers and companies are shifting their holiday habits this year to protect their physical and fiscal health due to COVID-19.
Reach New Customers With Strategic Co-Marketing Partnerships
Learn how co-marketing partnerships could be the right next step for your brand to reach new customers and be a chance to try something new.
Find your niche among the masses: Niche Marketing for emerging brands
Discover how niche marketing might be the best marketing route for a growing brand to make every dollar count and every effort shine.
Email Marketing Services for Growing Brands
There are a lot of different email marketing services out there. Here are a few of the best email marketing tools to fit any growing brand.
E-Commerce Explosion Revamps Retail
The 2020s will be a digital decade for retail because the COVID-19 pandemic catapulted global e-commerce into the future to bring the shopping mall to us.
How the ‘Mask Factor’ Is Changing the Face of Beauty
Although consumers are kissing lipstick goodbye for now, eye makeup is zooming in as the must-have “above the mask” beauty products for trip-conscious shoppers, giving supermarkets a brilliant opportunity to shine and sparkle in the retail beauty landscape.
How COVID-19 Changed Retail
The pandemic has forced businesses to overhaul 2020 plans. See what major trends companies need to consider as they revise business strategies and assortments.