Tag: consumer goods
Selling in the Information Age – Is Your Product Data Reliable?
Providing extended product information has become an imperative for retail and e-commerce success.
Walmart SVP of Pantry Shares Key Insights that are Important to the Retailer
Melody Richard leads the team that ensures customers have what they need in the pantry to feed their families and friends.
RangeMe Submission Leads to Birdy Boutique’s Products Flying Off the Shelves at Meijer
The women and veteran-owned brand also landed Walgreens from an ECRM General Merchandise Session.
RangeMe Sourcing Campaign is Sweet (and Salty) Success for The Panza
The gourmet snack brand was added to Maddie's Market's assortment following the retailer's recent sourcing campaign
Want to Elevate Your Customer Relationships? Then it’s Time to Go Deep.
Invest time in understanding the stated and unstated agenda of your customers, partners and teammates.
Why Independent Retailers Are the Opportunity Emerging Brands Need
Smaller, community-based retailers are a great way for emerging brands to build a solid foundation for growth
Branding that Breaks Through the Clutter and Tells Your Unique Story
Branding is about creating an emotional connection with your target audience and conveying the value proposition of your product
Mastering the Three Pillars of A Successful CPG Business
Marketing, sales and financial management are the foundations of a successful consumer packaged goods brand
Walgreens: Driving ‘Innovative Convenience,’ Localized Healthcare & Elevated Assortments
An exclusive Q&A with Robert Tompkins, GVP & General Merchandise Manager, Walgreens
Creating Consistent Social Media Content for Your CPG Brand
A quick guide to keeping your audience engaged while reducing digital marketing overwhelm