Subscribers of retailmediaIQ’s MMR and Chain Drug Review can now learn which CPG brands are garnering the most interest from buyers across the categories of food and beverage, health and beauty care, and general merchandise with the monthly RangeMe Top Brands reports that will be published on the magazine’s websites and in select issues.
RangeMe tracks buyer activity across profiles of the 250,000 brands on its platform to see which ones are garnering the most interest among retailers. The Top 50 Brands chart represents those brands that have driven the most engagement from buyers that are actively searching for new products, and is a leading indicator of the types of products we can expect to see on store shelves in the coming months and years.
Brand selection is determined by the number of approved submissions from RangeMe’s Immediate Opportunity campaigns. These are campaigns hosted by retailers via RangeMe to meet a specific need – typically category-focused or around a theme such as sustainability, private label or supplier diversity. More than 350 campaigns are held throughout the year, drawing over 40,000 submissions and 9,000 approvals from retailers. All RangeMe Starter, Premium and Pro subscribers can submit products to Immediate Opportunities (Starter subscriptions are just $99 per year). Also factored into the selections are positive buyer actions on RangeMe Brand Profile pages – such as sample requests, messaging activity, meeting requests, and product saves.
Based on these criteria, each month MMR will feature the Top 50 RangeMe brands, with a focus on Food & Beverage, Health & Beauty Care, and General Merchandise categories. The categories will rotate every month – with each category being featured once per quarter.
This month, we RangeMe Top 50 Brands in Health and Beauty Care, and the report can be viewed in the Research section of MMR’s website.
Moving forward, we will highlight some of the top performing brands on RangeMe’s blog and in MMR and Chain Drug Review.