Category: Business Best Practices
There’s No Business Like Show Business for Emerging Brands
Product placement in movies and TV can drive blockbuster sales for brands. Here’s how to get your products in the spotlight!
Creating Consistent Social Media Content for Your CPG Brand
A quick guide to keeping your audience engaged while reducing digital marketing overwhelm
What Retailers and Brands Should Look for in a Nonprofit Partner
Choosing the right nonprofit to work with is not easy – here are five qualities an ideal nonprofit partner should have
Creating a Killer Press Kit for Your Brand
A well-crafted press kit can help your CPG brand get the media coverage it deserves.
Doing Well by Doing Good: How Fair Trade Benefits Brands, Retailers, and Foodservice
Putting people and the planet first is not just a nice thing to do – it can also drive sales for your organization
Want to Build Long-Term Retail Partnerships? Try Holistic Negotiations
Negotiations shouldn’t be about winning, but about creating mutual value
Pivoting for Success: How One Startup Food Brand Drove Rapid Growth by Being Quick on its Feet
Launched in 2021, the food brand has already landed deals with Walmart, Sam’s Club, QVC and Sysco. Here's how they did it.
5 Reasons Why a Buyer Says “No” to Your Product (And How to Change It to a “Yes!”)
There are many reasons why a buyer says no to your product line. Here are 5 reasons why a buyer says no, and how you can craft a rebuttal.
Six Questions for Success at Your Next Buyer Meeting
Here’s the information you need to provide retail buyers to convince them to work with your brand
Finding the Right Public Relations Firm for Your Brand
Getting the right message out can drive your brand’s success. Here’s how to find the ideal PR partner for your communications needs.