Category: Business Best Practices
How to Create Your Own Basic Product Photography Studio
A comprehensive guide to the tools and equipment you'll need for capturing amazing food and product photos.
The Latest Consumer Buzz About Sports Nutrition Products
Social listening trends and insights in the sports nutrition category from Brightfield Group
Walgreens: Driving ‘Innovative Convenience,’ Localized Healthcare & Elevated Assortments
An exclusive Q&A with Robert Tompkins, GVP & General Merchandise Manager, Walgreens
How to Influence Retail Buyers with ‘CPG Marketing Magic’
A step-by-step journey on how to leverage the power of strategic marketing to get your products onto retail shelves.
There’s No Business Like Show Business for Emerging Brands
Product placement in movies and TV can drive blockbuster sales for brands. Here’s how to get your products in the spotlight!
Creating Consistent Social Media Content for Your CPG Brand
A quick guide to keeping your audience engaged while reducing digital marketing overwhelm
What Retailers and Brands Should Look for in a Nonprofit Partner
Choosing the right nonprofit to work with is not easy – here are five qualities an ideal nonprofit partner should have
Creating a Killer Press Kit for Your Brand
A well-crafted press kit can help your CPG brand get the media coverage it deserves.
Doing Well by Doing Good: How Fair Trade Benefits Brands, Retailers, and Foodservice
Putting people and the planet first is not just a nice thing to do – it can also drive sales for your organization
Want to Build Long-Term Retail Partnerships? Try Holistic Negotiations
Negotiations shouldn’t be about winning, but about creating mutual value