Category: Business Best Practices
Doing Well by Doing Good: How Fair Trade Benefits Brands, Retailers, and Foodservice
Putting people and the planet first is not just a nice thing to do – it can also drive sales for your organization
Want to Build Long-Term Retail Partnerships? Try Holistic Negotiations
Negotiations shouldn’t be about winning, but about creating mutual value
Pivoting for Success: How One Startup Food Brand Drove Rapid Growth by Being Quick on its Feet
Launched in 2021, the food brand has already landed deals with Walmart, Sam’s Club, QVC and Sysco. Here's how they did it.
5 Reasons Why a Buyer Says “No” to Your Product (And How to Change It to a “Yes!”)
There are many reasons why a buyer says no to your product line. Here are 5 reasons why a buyer says no, and how you can craft a rebuttal.
Six Questions for Success at Your Next Buyer Meeting
Here’s the information you need to provide retail buyers to convince them to work with your brand
Finding the Right Public Relations Firm for Your Brand
Getting the right message out can drive your brand’s success. Here’s how to find the ideal PR partner for your communications needs.
6 Ways Rising Costs are Impacting Consumer Behavior
PTPA surveyed more than 2,000 parents on their spending habits as prices continue to rise. Here’s what they had to say.
Creating a More Sustainable Final Mile
A recent survey found that U.S. shoppers want to make more sustainable choices and expect retailers to do the same. Learn how to deliver shipping that is fast and sustainable!
Unmasking Imposter Syndrome for Better Business Relationships
Are you vulnerable and strong enough to take off the mask and genuinely connect with your colleagues and clients?
Getting Tough on Soft Claims
It’s critical to know what product claims mean and how companies use them. Explore the various degrees of oversight from the FDA and the USDA.