Category: Business Best Practices
Why Independent Retailers Are the Opportunity Emerging Brands Need
Smaller, community-based retailers are a great way for emerging brands to build a solid foundation for growth
How to Get Product Placement in Movies and TV
Filmmakers and TV producers give priority to products that align with the narrative, characters, and overall aesthetic of the project
Branding that Breaks Through the Clutter and Tells Your Unique Story
Branding is about creating an emotional connection with your target audience and conveying the value proposition of your product
Mastering the Three Pillars of A Successful CPG Business
Marketing, sales and financial management are the foundations of a successful consumer packaged goods brand
How Dr.PAWPAW Lands Major Retail Accounts at its ECRM Meetings
Co-Founders Pauline & Johnny Paterson discuss how they prepare for, execute and follow up from buyer meetings.
Why EDI Compliance is Important for Retailer Onboarding
EDI is extremely prevalent for order automation and underpins much of the retail supply chain.
How to Create Your Own Basic Product Photography Studio
A comprehensive guide to the tools and equipment you'll need for capturing amazing food and product photos.
The Latest Consumer Buzz About Sports Nutrition Products
Social listening trends and insights in the sports nutrition category from Brightfield Group
Walgreens: Driving ‘Innovative Convenience,’ Localized Healthcare & Elevated Assortments
An exclusive Q&A with Robert Tompkins, GVP & General Merchandise Manager, Walgreens
How to Influence Retail Buyers with ‘CPG Marketing Magic’
A step-by-step journey on how to leverage the power of strategic marketing to get your products onto retail shelves.