Category: Business Best Practices
How Dr.PAWPAW Lands Major Retail Accounts at its ECRM Meetings
Co-Founders Pauline & Johnny Paterson discuss how they prepare for, execute and follow up from buyer meetings.
Why EDI Compliance is Important for Retailer Onboarding
EDI is extremely prevalent for order automation and underpins much of the retail supply chain.
How to Create Your Own Basic Product Photography Studio
A comprehensive guide to the tools and equipment you'll need for capturing amazing food and product photos.
The Latest Consumer Buzz About Sports Nutrition Products
Social listening trends and insights in the sports nutrition category from Brightfield Group
Walgreens: Driving ‘Innovative Convenience,’ Localized Healthcare & Elevated Assortments
An exclusive Q&A with Robert Tompkins, GVP & General Merchandise Manager, Walgreens
How to Influence Retail Buyers with ‘CPG Marketing Magic’
A step-by-step journey on how to leverage the power of strategic marketing to get your products onto retail shelves.
There’s No Business Like Show Business for Emerging Brands
Product placement in movies and TV can drive blockbuster sales for brands. Here’s how to get your products in the spotlight!
Creating Consistent Social Media Content for Your CPG Brand
A quick guide to keeping your audience engaged while reducing digital marketing overwhelm
What Retailers and Brands Should Look for in a Nonprofit Partner
Choosing the right nonprofit to work with is not easy – here are five qualities an ideal nonprofit partner should have
Creating a Killer Press Kit for Your Brand
A well-crafted press kit can help your CPG brand get the media coverage it deserves.