Category: Business Best Practices
For Emerging CPG Brands, Collaboration Beats Competition Every Time
Emerging brands have a wealth of resources to help drive growth: each other
How Fire Department Coffee Turned Customers Into Investors With Equity Crowdfunding
The veteran-owned coffee brand raised $1.8 Million using the StartEngine platform
How to Strengthen Your Risk Management with Manufacturers Insurance
An in-depth breakdown of the various types of manufacturer insurance coverage
Maximizing Your Trade Show Success: A Post-Exhibition Game Plan for CPG Brands
A guide to post-event follow up to maximize your chances of success at retail
Saying ‘No’ Can Be Your Biggest Advantage as a CPG Brand
It’s okay to turn down a deal if it’s not right for your business. Growth that is intentional and smart is the name of the game.
4 Product Submissions, 4 Buyer Meetings, 4 Deals: How GearHaul Did it with RangeMe
RangeMe Starter and Premium subscribers can submit products to buyers at the time they are planning their categories
10 Winning Traits of Disruptive Challenger Brands
Top challenger brands engage their retailer partners and customers with an infectious level of creativity, passion and entrepreneurism
ROI, Conversions, Loyalty, and More — Getting the Most from Your CPG Marketing Spend
The intricacies of ROI, conversions, loyalty, and how they shape the success of your CPG marketing efforts.
6 Ways Product Liability Insurance Can Reduce Retail Risks
A retailer’s direct consumer relationship puts their business in a position to be hit with a variety of lawsuits, regardless if an accident was its fault.
Selling in the Information Age – Is Your Product Data Reliable?
Providing extended product information has become an imperative for retail and e-commerce success.