Category: Business Best Practices

Trading Up: Making the Most of Your Trade Show Experience

There’s more room for the smaller suppliers to strut their stuff. There’s more time for buyers and other interested parties to talk with those manufacturers, and make connections.

/ August 5, 2016

More than Just Miles: Setting the Pace for Exponential Growth

I have to pinch myself that the team of incredibly talented individuals to fill the office space is a reality, not a dream.

/ August 3, 2016

Getting Discovered: 5 Qualities of a Great Product Profile

Product information comes in numerous shapes and sizes--your website, your pricing sheet, your sales deck…all of these sources house information you want to get in the hands of retail buyers.

/ July 15, 2016

Becoming Certifiable

It can be a daunting, confusing process, achieving these certifications. And there are so many to choose from: Organic, GMO-free, fair trade to name a few.

/ July 12, 2016

What’s in a Name? (Part 2)

Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.

/ May 24, 2016

What’s in a Name? (Part 1)

What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.

/ May 4, 2016

Engage Shoppers with Omnichannel Personalization (Part 1)

The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.

/ April 28, 2016

Transparency Builds B2C Brand Trust

Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.

/ April 5, 2016

Whose Dinner is It? Convenient Meal Delivery Services vs. Retailers

Convenience is key for today’s consumers, and retailers are recognising and responding to this in the form of online delivery, and fresh, ready-made meals.

/ March 30, 2016

If the Price Isn’t Right

What’s an innovator to do if your product is already out there, and the price is…wrong?

/ March 3, 2016