Category: Business Best Practices
Category Reviews—To Know Them is to Use Them
For retailers, conducting category reviews is an essential part of doing successful business.
Getting Discovered: Learn From a Perfect Real-life Product Profile
If your profile has an attractive image, and is a high percentage match, a buyer can click on your product to get to the meat of your posting.
Demystifying Product Standards: How These Can Impact Your Business
In order to sell products that meet the changing attitudes of their customers, retailers are taking a firm stance on the type and quality of products they sell in their stores. And that translates into their product standards.
Trading Up: Making the Most of Your Trade Show Experience
There’s more room for the smaller suppliers to strut their stuff. There’s more time for buyers and other interested parties to talk with those manufacturers, and make connections.
More than Just Miles: Setting the Pace for Exponential Growth
I have to pinch myself that the team of incredibly talented individuals to fill the office space is a reality, not a dream.
Getting Discovered: 5 Qualities of a Great Product Profile
Product information comes in numerous shapes and sizes--your website, your pricing sheet, your sales deck…all of these sources house information you want to get in the hands of retail buyers.
Becoming Certifiable
It can be a daunting, confusing process, achieving these certifications. And there are so many to choose from: Organic, GMO-free, fair trade to name a few.
What’s in a Name? (Part 2)
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
What’s in a Name? (Part 1)
What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.
Engage Shoppers with Omnichannel Personalization (Part 1)
The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.