Category: Business Best Practices
Getting Discovered: 5 Qualities of a Great Product Profile
Product information comes in numerous shapes and sizes--your website, your pricing sheet, your sales deck…all of these sources house information you want to get in the hands of retail buyers.
Becoming Certifiable
It can be a daunting, confusing process, achieving these certifications. And there are so many to choose from: Organic, GMO-free, fair trade to name a few.
What’s in a Name? (Part 2)
Whatever the reason, it can be a bit panic inducing to realize that the name you thought was so perfect is not really. But it doesn’t have to be! It’s fixable.
What’s in a Name? (Part 1)
What you name a product can definitely impact its overall swagger, just like packaging and shelf-placement can. But determining the best name for your product can be incredibly challenging.
Engage Shoppers with Omnichannel Personalization (Part 1)
The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.
Transparency Builds B2C Brand Trust
Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.
Whose Dinner is It? Convenient Meal Delivery Services vs. Retailers
Convenience is key for today’s consumers, and retailers are recognising and responding to this in the form of online delivery, and fresh, ready-made meals.
If the Price Isn’t Right
What’s an innovator to do if your product is already out there, and the price is…wrong?
The Price is (Hopefully) Right
Pricing a new product may be one of the trickiest endeavors you encounter when bringing a new product to market.
There’s Value In Store for Shoppers and Retailers
In a world where you can order your favorite items online and have them delivered in as little as 60 minutes to your door, consumers aren’t as readily making the trip to brick-and-mortar stores as they have in the past.