Molly Olson is a writer and editor 10+ years of experience working on print and online publications in the CPG space. Her work has appeared multiple national publications, including the Baltimore Sun and Retail Leader. She is a self-proclaimed grocery store nerd and proud of it.
The choice of a new generation: Part 2
In part 1 we talked about how retailers are catering to generational shopping habits. Read more to learn how retailers are strategizing for shopping experiences of the future.
The choice of a new generation*: Part 1
Millennials have surpassed Baby Boomers as the largest generation, but what does that mean for the future of shopping? Read on to learn how retailers are catering to the vastly different shopping mentalities of these generations.
Innovative or just wacky? You decide.
Consumers are wanting new and innovative products, but when does it cross the line from innovative to plain wacky? Read more to find out.
Three reasons to harness the power of storytelling
Telling your story is what will set you apart on the shelves. Learn what 3 things consumers look for in a powerful story.
Suppliers Speak, Part 2: Navigating changing shopper behaviors
In part 1, we learned how industry leaders are keeping pace with consumers. Read part 2 to learn how suppliers are keeping their finger on the pulse of shopping behaviors.
Suppliers Speak: Responding to a World of 24/7 Access
Retailers and suppliers are responding to a new world of 24/7 access. Read on to find out how industry leaders are keeping pace with consumers
From College Campus to Whole Foods: The Journey of Bumble & Butter
Find out how this college senior landed Whole Foods Market all while balancing her studies and kicking off her granola business.
That time when Jeff Bezos failed me
While online-only retailers are becoming more popular, brick-and-mortar storefronts still serve a vital role. Read on to learn why an omni-channel shopping experience is crucial to retail success.
Instaparty
Grocery delivery services are shaking up the CPG space and providing convenience that brick-and-mortars can’t — Will this singular advantage cause consumers to opt for click-and-ships over store visits?