Molly Olson is a writer and editor 10+ years of experience working on print and online publications in the CPG space. Her work has appeared multiple national publications, including the Baltimore Sun and Retail Leader. She is a self-proclaimed grocery store nerd and proud of it.
Best Practices for Taking Your Brand Global
Launching your brand into a new marketplace isn't easy but it's worthwhile. Learn a few ways going global can benefit your business.
How to Avoid Certification Fraud on Your Product Labels
Learn why avoiding certification fraud is important in developing consumer and retailer trust, and how to achieve certification on RangeMe.
3 Ways to Earn—and Keep—Consumer Trust in Your Brand
Find out how to build consumer trust through achieving certifications for your brand and products, and more.
The Importance of Inventory Management for Emerging Brands
Read on to learn the key points of inventory management that can set your business up for sustainable success.
Promotion Planning 101: Prepare Your Brand For Successful Sales in 2021
Promotions require more than just discounting a product. Read on for 3 tips on how to plan a winning sale strategy in the new year.
Reach New Customers With Strategic Co-Marketing Partnerships
Learn how co-marketing partnerships could be the right next step for your brand to reach new customers and be a chance to try something new.
Find your niche among the masses: Niche Marketing for emerging brands
Discover how niche marketing might be the best marketing route for a growing brand to make every dollar count and every effort shine.
Launching a New Product in the Time of a Pandemic
Despite uncertainty, brands are still releasing new products. See what products are bound to be successful during a pandemic.
Selling Your Products to Retailers vs Consumers
Selling your brand to retailers and consumers has its similarities and differences. See these 6 sales strategies on how to sell your products to each group.
Sales Strategies in the Retail Industry
If you are brand ready to grow and get your products into retail, check out these 3 sales tactics that will help boost your sales efforts.