Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.
2016 Retail Trends Roundup
This end-of-year review gives retail and consumer goods companies proof of industry trends, so you feel certain of what shoppers want and how to deliver it.
Infographic: Last-Minute Ideas to Maximize Your Holiday Sales
To maximize in-store and online sales for your products, consider the following facts and suggestions as you finalize your holiday marketing strategy.
10 Ways Small Businesses Can Prepare for Black Friday Success
The good news is there’s still enough time for your small business to prepare well, stand out and sell in time for this fast and furious weekend of sales.
What Millennials Want From Consumer Goods
To win the hearts and minds (and wallets) of Millennial consumers, reflect their mindset by showing how your company is innovative, ethical and transparent.
9 Ways to Sell More This Halloween
Marking the beginning of the most profitable period of the year, Halloween spending is expected to reach a whopping $8.4 billion in 2016, the highest level in 11 years.
Infographic: The Explosive Growth of Natural and Organic (Timeline)
Organic and natural food is the fastest-growing sector of the American food marketplace. Over the past 15 years, these health and wellness trends have transformed the retail sector, driven by trade, policy and consumer trends, including shoppers’ desire for healthy,...
2016 Health and Wellness Trends Invigorating Retail
Now more than ever, aligning with today’s hottest health and wellness trends gives you a better chance of getting your products on retailers’ store shelves and attracting happy customers.
Hungry for Health & Wellness: 5 Major Food Trends
Consumer packaged goods (CPG) brands and retailers’ bottom lines are poised to triumph if companies adapt to this unstoppable trend.
9 Technologies Revolutionizing Retail
To boost their agility, relevance and attractiveness to shoppers, retailers are adopting technologies ranging from digital to data.
Top Tech Trends for CPG Suppliers
Technology helps suppliers stand out and counter such retail pressures as changing consumer demographics, reduced brand loyalty, increased digital commerce and more demanding customers.