Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.
Artisan Sales Soar as Consumers Invest in Quality
Millennials like to express their individuality by buying one-of-a-kind items, plus artisan goods are often local goods made by small businesses.
12 Ways Small Companies Can Win Big
Small is mighty. As shown by our recent post, In Retail, Small is Big, smaller consumer goods suppliers and retailers have an enormous edge in today’s evolving market. Since we published that post, a new report found that Millennials favor...
Infographic: The Explosive Growth In Retail Technology (Timeline)
The speed of innovation within retail has accelerated at a blistering pace in recent years. Here is a recent history of how real technology has shaped how we shop...
In Retail, Small is Big
In retail today, shopper traffic and sales continue to flow toward smaller retail rivals that are more innovative and nimble.
7 Tech Trends Empowering Shoppers
These tech trends can help your retail company make today’s discerning, empowered shoppers feel special, heard and willing to buy from you.
9 Tech Trends Connecting Retailers to Consumers
To remain relevant and competitive in today’s market, retailers are adopting the following tech trends to woo consumers by delivering superior speed, ease and convenience.
4 Retail Tech Trends Boost Agility & Effectiveness
Today’s winning retailers and suppliers adopt technologies to modernize and intertwine their operations with those of their retail trading partners to serve shoppers better and faster.
7 Retail Lessons From NRF’s Big Show
Last week 33,000 people, including retailers, suppliers and technology experts gathered at the National Retail Federation (NRF) Big Show 2017 in New York, the biggest retail trade show of the year.
This Big Data Trend Helps Retail Companies See the Future
To accurately anticipate shopping trends this year, more retail companies will invest in predictive analytics, the big data equivalent of a crystal ball.
6 Trends That Will Reinvent Retail in 2017
Stemming from last year’s push toward personalized experiences, this year’s hottest retail trends will elevate the customer experience with superior quality products and build closer relationships with consumers so companies can confidently deliver what shoppers want.