Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.
Hot Trends in Shopper Technology
The accelerated pace of consumer technology adoption means shopper behavior is moving faster than most companies, so strive for agility to adapt to these trends.
Infographic: The Top 3 Omnichannel Personalization Trends
To compete effectively, consumer goods and retail companies are using omnichannel personalization to engage consumers, and offer them the convenience to browse and buy products however and wherever they choose.
Engage Shoppers With Omnichannel Personalization (Part 2)
Companies of all sizes must aspire to customize service across all channels to deliver an enjoyable shopping experience, which can boost brand loyalty and lifetime value per customer.
Engage Shoppers with Omnichannel Personalization (Part 1)
The explosive changes in retail today are due in part to pervasive mobile technology, which is empowering consumers.
Transparency Builds B2C Brand Trust
Consumers’ high expectations for information sharing have made transparency an urgent business necessity for consumer goods and retail brands.
Sustainability Boosts Brand Awareness, Trust, and Sales
Today’s strong consumer demand for sustainable products can help suppliers and retailers stand out in the crowded business-to-consumer (B2C) marketplace.
How Local Products Attract Happy, Loyal Shoppers (Part 2)
This year, retailers should build strategic relationships with local product suppliers to capitalize on the growing “buy local” movement.
How Local Products Attract Happy, Loyal Shoppers (Part 1)
Retailers increasingly source local products to streamline logistics and reduce transportation costs. Both retailers and suppliers build goodwill by investing in the local economy, and consumers feel good for supporting people and jobs in their community.
Infographic: 5 Disruptive Retail Trends to Watch in 2016
From localization to omni-channel personalization, here are the Top 5 Retail Trends to Watch in 2016...
Local Foods Drive Massive Growth in Retail
Retailers are sourcing food products from local suppliers to simplify supply chain management, save time and transportation costs, and build goodwill within their communities.