Lisa Goller is a marketing and communications professional with over 20 years of experience serving retail, consumer goods, B2B and technology companies. She helps businesses tell their story through irresistible content marketing and strategic communications.
How to Market Your Brand During a Recession
Recent trends suggest an economic slowdown is near. Recession-proof your brand with the following marketing best practices.
A Never-Do Guide: Costly Mistakes Entrepreneurs Shouldn’t Do
Avoid these seven costly pitfalls that erode productivity and profitability as you build, grow, or stabilize your own CPG brand.
Supplier Diversity: A Look Around the Globe
See what diversity looks like in international markets and why this retail trend is good news for diverse suppliers seeking growth abroad.
How Your Brand Can Have a Strong Presence at International Trade Shows
If you plan to attend, exhibit, or speak at an international trade show, strengthen your brand presence with these business best practices.
All About Shrinkflation and Its Impact
Learn how skrinkflation affects brands, retailers, and consumers as more manufacturers make products smaller to offset rising costs.
Why Cool Canada Looks Smokin’ Hot Right Now: A Market Overview
Beyond hockey and maple syrup, find out what U.S. CPG suppliers and retailers need to know about selling to Canadian shoppers.
Staying Competitive: Keeping Up With Amazon
To stay competitive, more CPG retailers and suppliers are taking these specific actions to mimic Amazon’s efficiency and customer experience.
Understanding ESG and How to Build On It
As conscious consumerism grows, more retailers and CPG suppliers are taking environmental, social, and governance (ESG) efforts seriously.
Myth or Truth: Is Brick & Mortar Actually Dying?
Learn more about why some in-demand retailers and CPG brands will invest in stores while others will pare down their physical presence.
2022 Best Business Practices for Brands and Retail Buyers
See how the industry is changing in 2022 and help your brand stand out among retail buyers and consumers with these business best practices.