Bethany has established herself as a trailblazer in emerging markets, with a focus on cannabis, CBD and wellness. As the Managing Director and Co-Founder of Brightfield Group, she has cemented the company’s position as an industry leader by emphasizing data-driven insights and compelling narratives. Through her leadership, Brightfield has played a significant role in the development of nascent industries like cannabis, CBD, and other innovative CPGs.
‍
Bethany has been featured and quoted in numerous media outlets including The New York Times, Wall Street Journal, CNN, Bloomberg, Yahoo! Finance and more.