A startup maven with an innate entrepreneurial MRI mechanism, Alyson Dutch has been a product PR launch specialist for more than 25 years. The author of the PR Handbook for Entrepreneurs and creator of the PR Bootcamp for Entrepreneurs, she has launched everything from basketball shoes that prevent ankle sprains to fingertip toothbrushes and bras that eliminate visible bra lines. She is the CEO of Malibu, Calif.-based Brown + Dutch Public Relations and the founder of “do-it-yourself PR,” Consumer Product Events. Dutch is speaker at the annual Invention & New Product Exposition (INPEX), the International Inventor’s Association, Response!, a columnist for Inventor’s Digest magazine and a mentor for the Small Business Association’s SCORE program. She can be reached at alyson@consumerproductevents.com